Collection: Lauren Hunter

Experiments Week 1

Tags: collage, digital manipulation, illustration, instagram, molly goddard, original, photoshop, poetry, sketch, ss17.
Details
Details

To aid me in creating my experiments this week, I first I looked at her website in order to secure a grasp of her aesthetic. It seems that all of the imagery she publishes has a very grainy and aged quality, creating an aura of nostalgia and reminiscence that is echoed in her design sensibility.

I found a series of images published by Dazed and Confused Magazine of backstage images from her most recent SS17 collection. I used a selection of these images to create a series of pseudo advertisements that mimicked the style of her AW16 campaign that is currently circulating in press.

I took each image in photoshop and treated them to recreate the style of the image in her own campaign, then used her brand's font of choice in various placements and colour combinations to create the final experiments. The colours I used in the images themselves were all colours from the clothing in the SS17 collection, and I tried to both recreate her design sensibility with the use of the bright contrasting colours and take it in a somewhat foreign direction by using the muted colours in the 5th image.

I believe these experiments were somewhat successful, but I think in the coming weeks I must push myself to think more inventively when coming up with creative solutions. 

 

Details
Details

Same image as seen on the right, just treated in photoshop with various tonal filters and curves. Second step in my process.

 

Dazed and Confused Magazine,. Backstage At Molly Goddard SS17. 2016. Web. 10 Oct. 2016.

Details
Details

In the original image, the model was wearing a neon green tulle dress so I thought it only fitting to use the same colour as the background for this image. I'm not entirely thrilled with the colour combination here, but only because I much prefer subtlety over outrageous colours.

 

Dazed and Confused Magazine,. Backstage At Molly Goddard SS17. 2016. Web. 10 Oct. 2016.

Details
Details
Details

I looked very closely at Molly's Instagram feed as well to gather inspiration. There was one image in particular that stuck out to me as being more visually compelling than some of the others, and I took that image as a jumping off point for these next few experiments.

I found an editorial that had been done for Wonderland magazine featuring her designs and added some of my own phrases to them that I believe personify her design sensibility. I again like the general look and feel of these images, but wish I had maybe had more time to treat them in some other kind of way. 

 

Wonderland Magazine,. Ripped My Favourite Party Dress Editorial. 2015. Web. 11 Oct. 2016.

Details
Details
Details

Summary: Week 1

Coming into this week, I already had previous knowledge of Molly as a designer and knew of her very distinct sickly sweet in-your-face-frills aesthetic, so I had a rough idea of what I would be getting myself into throughout the rest of the term. In my investigation of all things Molly, there are many things I came to discover that greatly surprised me. First off, I had mistakenly (perhaps selfishly) believed that she was an LCF graduate when she is in fact a CSM graduate. I also did not realise just how much tulle and smocking she used throughout her collections, and all of her pieces are carefully constructed by hand by her small team in West London out of the studio she runs with her sister. Knowing how much time and dedication goes into her designs really helped inform the direction of my experiments this week. 

All in all, this week was a very pleasant experience for me. I enjoyed the lecture we had and look forward to all similar occurrences in the future. 

Details
Details
Details

The first (unedited) image I used to create my experiments.

 

Dazed and Confused Magazine,. Backstage At Molly Goddard SS17. 2016. Web. 10 Oct. 2016.

Details
Details

The finished experiment. This is one of my favourites, as it reflects both her aesthetic and her design sensibility. I love the way the hot pink and orange-red work together.

 

Dazed and Confused Magazine,. Backstage At Molly Goddard SS17. 2016. Web. 10 Oct. 2016.

Details
Details

On this image, I decided to simplify her sometimes abrasive colour combinations to a simple white and grey. I like the way this one lets the image shine in a much more subtle and understated way than the others.

 

Dazed and Confused Magazine,. Backstage At Molly Goddard SS17. 2016. Web. 10 Oct. 2016.

Details
Details

In this image, I tried to recreate the effect of her advertisment on the street, just see if the results would differ from the others. I actually like the way this one turned out as well, and I think the hot pink shining through is a nice added touch.

 

Dazed and Confused Magazine,. Backstage At Molly Goddard SS17. 2016. Web. 10 Oct. 2016.

Details
Details
Details

Photograph I used to draw the image on the right. 

Goddard, Molly. Backstage At AW16 Show. 2016. Web. 11 Oct. 2016.

Details
Details

I created a quick illustration of one of the images Molly had placed on her website of her AW16 campaign. I love illustrating and would consider it to be one of greatest strengths as an artist, so I wanted to showcase that ability this week in some small way. I like the distortion I was able to achieve in the image, and I would like to continue to explore illustration in the weeks to come and see what other kinds of manipulations and distortions I can create to marry my own design aesthetic with hers.

Original above, placed against a pink background on the right.

 

Details
Details

This final experiment is by far the one I spent the most time on, but is perhaps my least favourite of the week. I wanted to try using watercolour since it is a medium I am quite uncomfortable with, and so I attempted to create a portrait of Molly herself in my sketchbook. I am proud of myself for dedicating so much time to creating something new, and I will continue to push myself in this way throughout the rest of the term. At the very least, creating that illustration gave me the chance to figure out that I will not be attempting any more watercolours in the near future :)

Details

Comments


    Add comment